Effective Advocacy for the Horses:
Our Horseracing Wrongs team has years of experience holding effective educational protests at racetracks, as well as other venues where animals are exploited. At Saratoga Race Course, our demonstrations have grown from 20 advocates to over 100 (and counting) in just three years.
While there are many ways to be a voice for animals, we believe the most effective at racetracks are peaceful protests. If you have questions or need help, please reach out to Nicole at firstname.lastname@example.org
Guidelines for a successful protest:
- Know your venue. Take a trip to the venue to see where advocates can stand, whether it is safe, and if it is public property. Contact us for questions and help.
- Check local laws to determine whether you need a permit for your protest.
- Contact us if you would like a press release to help bring media attention. You can also advertise on online community calendars and Meetup.
- Have an event page on Facebook with protest times, information about the reason for your protest (from Horseracing Wrongs), and if participants need to make signs or if they will be provided. Horseracing Wrongs will provide materials for your demonstration; however, some homemade signs can make a wonderful addition to more personalize your demo.
- Copy and paste “protest guidelines” on your event page and remind advocates of these guidelines as they arrive.
- It is best practice not to engage in arguments with passersby, or to yell at people going into the venue. Demonstrations should be professional and educational. Arguments and yelling turns people off to the message and may discourage people from asking questions. We believe our success at Saratoga is directly attributable to this approach.
- If people yell or say things to you, please let it roll off. It’s not worth having the message tarnished for the people who follow. Peaceful and composed.
- A peaceful group is an approachable group.
- If a fellow advocate becomes angry or too emotional, have someone take that person for a walk. We applaud everyone’s passion, however it is crucial (life or death for the animals) to maintain a level head.
- Protesters should refrain from loud conversations and crowding in the same spot. Be as quiet as possible and spread out to make it easy for people with questions to approach. (Tip: A group of two is very approachable.)
- Have one or two designated media and law-enforcement spokespeople (typically the organizers). Always be professional and courteous with everyone you meet. You may also want the organizers to speak to any patron who may have questions. Don’t miss a chance to educate!
- Designate people for leafleting. (See leafleting guidelines.)